A Collection of Luxury Bicycles

"Luxury production represents an investment in time. This applies not only to the time spent making an object but also to the process of perfecting skills. Makers of luxury are inspired by passion and curiosity for the intricate nature of objects, the potential of materials, and complex techniques. This motivation often exists beyond market demands and can require an acceptance of risk. Making luxury is not concerned with practical solutions but with the extraordinary, non essential and exclusive. Mastery of a craft and exceptional expertise are demonstrated by outstanding precision, attention to details and remarkable finishes. Such quality is achieved by challenging and broadening established standards of craftsmanship and accepted categories of design. The resulting work combines high levels of innovation with a respect for craft traditions." Quote from V&A Museum "What is Luxury"